Wednesday, October 10, 2012

Marketing music

For a few months, I have found some videos on Youtube that crack me up every single time I see them! The videos are part of a series called "Dr. Opera." They are presented by the Lyric Opera of  Chicago to promote upcoming opera productions. Basically, there are a set of characters from different operas that come in for a psychologist appointment to talk about their problems. It is like the characters are living in our time period going to a shrink! I think it's a brilliant idea and one that people will find interestingly funny!




Something else I really enjoy is the 3 minutes or shorter previews that San Francisco Opera produces. These videos give you enough of the opera for you to have a general idea of what it's about without giving away the plot. It also allows you to be able to preview every aspect of the show before deciding to attend.

Feast of Music caught my eye by its very exciting title. I mean...a feast of music!? Who wouldn't want that? When I got to the page, I was excited about journeying through the music of New York because the website clearly stated this. It also gave a list of categories to peruse through and to find one of your liking. It was fun to discover some new music through the various categories that I wouldn't have found otherwise.

4 comments:

  1. I love the Lyric Opera's promo videos. Genius! Have you seen the one for Hansel & Gretel? So funny! :) The Feast of Music website is neat, too. I like that you can search for all types of music, not just classical.

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  2. The shrink concept was funny indeed! :)...again a way to show people that opera is about everyday life and can maybe even replace a trip to a therapist! Thank you for sharing Feast of music too. With all the activities in NYC it helps to be able to be able to plan the music you can listen to since nothing is cheap over there!...

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  3. The Lyric Opera promo was hilarious! I loved it. And I think that 3 minutes promos for opera is about right. The Feast of Music website was also pretty cool - nice being able to find all kinds of music in one place.

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  4. I hadn't seen those Lyric Opera promos before. Very clever!
    I also liked Feast of Music, though really that belongs with last week's topic better than this week's...

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